WebProNews are now doing video, to my surprise as a long-time email newsletter deleter of theirs. They’re good videos, too, with interviews with successful web marketing gurus and plenty of advice. At least, the two I’ve watched so far have been.
Matt Bailey of sitelogic.com is interviewed in this video, he talks about the wonders of using Youtube as viral marketing and has first-hand experience with a pre-release product. He also talks about why Digg is great for getting lots of traffic and exposure in a big hit, but the traffic is generally low-quality in terms of customers ready to buy products — they’ll read your content and then leave.
The other vid I’ve watched so far is with Eric Ward on “link baiting”, a term he doesn’t like because it sounds a bit dubious. He really advocates just creating quality content that people will want to link to. But I think it’s a mix of art and science to get people to actually link to you; a clever headline or title tag or a catchy video clip makes a world of difference.
Check out my del.icio.us linkbaiting tag for some more info on link baiting ideas — what it is and how to do it. It works if you do it right — I like this quote from the seomoz blog:
Every so often, one of our employees will roll into the office and announce, “I’m going to get on Digg today.” Said employee will sit down, write something and then nervously monitor the server as predicted Digg occurs. I can only remember one instance in which this tactic has failed.